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How to make a whiteboard animation video

Something nobody tells you about making a whiteboard animation video: Most of it gets decided before you ever press Create. What question does it answer? How long, and which way up? Which look fits? Below is the whole path from idea to upload, the way we'd do it, with real videos along the way.

From idea to upload

  1. Start with what your viewer would type into search

    "Why is the sky blue?" will beat "Light and color" pretty much every time, because a question gives the video one clear job (and hey, you've got your title too).

  2. Lock the length and shape before writing

    Rough guide: Shorts, 30 to 60 seconds, Portrait. Lessons, 2 to 4 minutes in Landscape. Stories and deep dives, 5 to 10. Skip this step and watch your script wander off somewhere.

  3. Decide how much you want to write

    Just a topic is fine, we'll write the narration. Got notes? Your points stay, in your order. A finished script gets read word for word, as long as it fits the length.

  4. Pick the look

    Whiteboard when you want calm teaching. Color Board for fast feeds. Got characters and a plot? That's Animate.

  5. Watch it yourself first

    Names, numbers, facts. Check them. Something off? Fix the text and make it again, it's quick.

  6. Post it with the extras

    The SRT goes up as subtitles, the thumbnail's ready, and you can paste the title and hashtags straight in. Want a Shorts version too? Hit Try again and switch to Portrait.

What you end up with

Why is the sky blue? Made from a five-word question
How photosynthesis works, a lesson narrated in Indonesian

Four mistakes we see in first videos

The topic's way too big

"Climate change" ends up as a list. "Why is the sea getting warmer?" ends up as a video.

The length is fighting the idea

Stretch a single fact across five minutes and it drags. Squeeze an entire history into one minute and it's a blur.

It was written to be read, not heard

Long sentences look fine on a page. Out loud they're exhausting. Read yours aloud once. If you trip, your viewer will too.

It just stops

End on one line someone could repeat to a friend. Not on whatever fact happened to be last.

Questions about making one